Chinese automaker, Chery has reiterated its interest in expanding its investments in Türkiye, despite opting for Spain as the location for its initial European venture. Chery’s general manager of international operations, Zhang Guibing, discussed the company’s strategic decisions during a press briefing at its headquarters in Wuhu, China.
Zhang clarified that choosing Spain does not exclude Türkiye from future plans. He highlighted the ongoing sales success in the Turkish market and confirmed that the West Asian country remains a key target for potential investments. The discussions are part of Chery’s broader strategy to establish a dual supply chain hub in Türkiye that could serve both the European and West Asian markets.
This interest was further evidenced last month when Chery announced its plans to manufacture Omoda cars in Nissan’s former facility in Spain. Additionally, the automaker is set to establish a Research and Development (R&D) centre in Türkiye, aiming to deepen its understanding of the local market and consumer needs.
Yin Tongyue, chairman of Chery Automobile, emphasised the significance of Türkiye in Chery’s global strategy. He mentioned the ongoing evaluations for a possible factory alongside the R&D centre, underscoring Türkiye’s strategic location as pivotal for their long-term goals.
Chery has demonstrated strong performance in the Turkish market, with over 60,000 SUVs sold since its market entry 18 months ago. In the first four months of 2024 alone, the company sold 20,782 vehicles in Türkiye. This robust presence is part of Chery’s broader ambition to enhance its footprint in key international markets, leveraging Türkiye’s strategic geographic and economic position.
